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As the use of the mobile Internet has spread globally, its cross-cultural relevance has become an interesting issue. Mobile Internet usage patterns vary across different cultures. However, despite the importance of the culture, little research has been performed on cross-cultural issues in the mobile Internet. A reason for this lack of research is the difficulty measuring cultural aspects of information technology usage reliably and accurately. This study focuses primarily on developing metrics to measure the cultural aspects of mobile Internet use where culture was found to have a profound impact on the use of information technology. This paper also provides empirical results about the reliability and validity of the proposed metrics, using survey data collected in Korea and Hong-Kong.
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