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Productivity Versus Relative Efficiency in Marketing: Past and Future? · Study

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ChapterProductivity Versus Relative Efficiency in Marketing: Past and Future?

Leonard J. Parsons1994

Chapter1994

Productivity Versus Relative Efficiency in Marketing: Past and Future?

Leonard J. Parsons

58 citations·0/0 files stored·International series in quantitative marketing

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Marketing and Advertising Strategies Efficiency Analysis Using DEA Business and Management Studies

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References

1978Measuring the efficiency of decision making units 1984Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis 1957The Measurement of Productive Efficiency 1990Recent developments in DEA 1989Benchmarking: the search for industry best practices that lead to superior performance 1989An application procedure for DEA 1986Efficiency Analysis for Exogenously Fixed Inputs and Outputs 1985The Determinants of Salesperson Performance: A Meta-Analysis

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1996Productivity assessment of multiple retail outlets 2006Economic efficiency in supermarkets: evidences in Spain 1995Salesperson Evaluation Using Relative Performance Efficiency: The Application of Data Envelopment Analysis 2002Measuring retail productivity: what really matters?2015Does It Pay to Be Green? The Case of French Ski Resorts 2014Smoothed bootstrap Malmquist index based on DEA model to compute productivity of tax offices

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Year1994

Typechapter

Published1994-01-01

VenueInternational series in quantitative marketing

ISSN-L0923-6716

Languageen

Citations58

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-94-011-1402-8_5

openalex_workW132006228

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2007An empirical analysis of productivity growth in retail services: evidence from Spain

2010Evaluating the economic performance of Spanish wineries