Focusing on the Prosumer

George Ritzer

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Service and Product Innovation Social and Economic Solidarity Consumer behavior in food and health

Abstract

A „paradigm shift“ seems to be underway in thinking about the economy. It involves a movement away from thinking about separable and distinct producers and consumers and towards a focus on prosumers, or those who are simultaneously involved in both production and consumption.

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2020Capital: A Critique of Political Economy 2009The Theory of the Leisure Class 1935The division of labor in society 2001Brand Community 1998Globalization: The Human Consequences 2007Wikinomics: how mass collaboration changes everything 1999The experience economy: work is theatre & every business a stage 2004Co‐creating unique value with customers

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2011Artistic Prosumption 2015Peeking behind the mask of the prosumer 2022Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand 2018Konsumenten, Prosumenten oder Conpreneure?2019Collective Action Initiatives. Some theoretical perspectives and a working definition

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