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The following chapter explores some of the key socio-organisational challenges arising as a result of the emerging creative economy. It is clear that at the outset of the 21 st century, the basis for value creation is shifting from tangible to intangible assets. The ability to generate new innovative ideas with respect to product and business process is the key success factor. In order to realize the full potential of doing business in the creative economy, it is necessary to review the impact and implications for society, and the organizations and individuals which give it definition. This chapter tries to consider the key challenges involved and provides some recommendations for concentration now and in the immediate future.
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