Political and Media Leadership in the Age of YouTube

Abstract

In this chapter, I will track the key academic traditions which inform the field of media-politics relations. I will then argue that the way in which both political science and media and communications academic traditions approach the politics-media relationship – an ‘inter-elite’ account – is being eroded by contemporary developments in Internet affordances, especially around the blogosphere, citizen journalism and the extent of ‘virtual’ public communication. The implications of these trends for political leadership and the media-politics relationship, focusing on some relevant developments during the 2007 Australian Federal election campaign, are then briefly explored.

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