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La publicidad televisiva ante el reto de la interactividad
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La publicidad televisiva ante el reto de la interactividad (2007)La publicidad televisiva ante el reto de …The Future of Interactive Advertising Viewed Through an IMC Lens (2001)The Future of Interactive Adv…Nuevas lecturas del concepto de publicidad a partir de las TIC (2010)Nuevas lecturas del concepto …Communication and persuasion. (1954)The Process of Communication (1960)Conceptualizing and Measuring the Perceived Interactivity of Websites (2006)Online Advertising Research in Advertising Journals: A Review (2008)Exploring virtual worlds: success factors in virtual world marketing (2009)Communication And Persuasion (2017)
this work references cited by second hop

References

  • 2001The Future of Interactive Advertising Viewed Through an IMC Lens58 cited

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  • 2010Nuevas lecturas del concepto de publicidad a partir de las TIC9 cited

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