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Identifying Critical Success Factors for Adopting CRM in Small: A Framework for Small and Medium Enterprises
16 references·1 citing·45 second hop
Identifying Critical Success Factors for Adopting CRM in Small: A Framework for Small and Medium Enterprises (2012)Identifying Critical Success Factors for …Customer relationship management research (1992‐2002) (2005)Customer relationship managem…CRM: conceptualization and scale development (2005)CRM: conceptualization and sc…A Strategic Framework for Customer Relationship Management (2005)A Strategic Framework for Cus…The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)The Customer Relationship Man…An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)An evaluation of divergent pe…Understanding customer relationship management (CRM) (2003)Understanding customer relati…Customer Relationship Management: Emerging Practice, Process, and Discipline (2002)Customer Relationship Managem…Enterprise Resource Planning Systems Research: An Annotated Bibliography (2001)Enterprise Resource Planning …A Framework for Customer Relationship Management (2001)A Framework for Customer Rela…Accelerating Customer Relationships: Using Crm and Relationship Technologies (2000)Accelerating Customer Relatio…Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing (1999)Marketing, Business Processes…Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing (1999)Marketing, Business Processes…A critical success factors model for ERP implementation (1999)A critical success factors mo…Strategic planning for information systems (1990)Strategic planning for inform…Chief executives define their own data needs. (1979)Chief executives define their…Management Information Crisis (1961)Management Information CrisisSocial media use for CRM and business performance satisfaction: The moderating roles of social skills and social media sales intensity (2017)Social media use for CRM and …Building Theories from Case Study Research (1989)Putting the enterprise into the enterprise system. 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(1990)The balanced scorecard: Translating strategy into action (1997)Evolving to a New Dominant Logic for Marketing (2003)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Resource-based theory in marketing (2013)Customer experience management: toward implementing an evolving marketing concept (2015)Exploration and Exploitation in Organizational Learning (1991)Process innovation: reengineering work through information technology (1993)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Benchmarking Marketing Capabilities for Sustainable Competitive Advantage (2004)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables (1989)The Commitment-Trust Theory of Relationship Marketing (1994)An empirical comparison of the efficacy of covariance-based and variance-based SEM (2009)The use of partial least squares path modeling in international marketing (2009)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Developing Buyer-Seller Relationships (1987)The balanced scorecard : measures that drive performance (1992)Trust‐based commitment: multidimensional consumer‐brand relationships (2005)Validating Instruments in MIS Research1 (1989)Strategic use of information technologies in the tourism industry (1998)Alignment Between Business and IS Strategies: A Study of Prospectors, Analyzers, and Defenders (2001)Strategic alignment: Leveraging information technology for transforming organizations (1999)A Practical Guide To Factorial Validity Using PLS-Graph: Tutorial And Annotated Example (2005)A Design Science Research Methodology for Information Systems Research (2007)
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References

  • 1979Chief executives define their own data needs.2,815 cited
  • 2005A Strategic Framework for Customer Relationship Management2,094 cited
  • 2004The Customer Relationship Management Process: Its Measurement and Impact on Performance1,686 cited
  • 2003Understanding customer relationship management (CRM)1,228 cited
  • 1990Strategic planning for information systems1,204 cited
  • 1999A critical success factors model for ERP implementation1,064 cited
  • 1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing986 cited
  • 2001A Framework for Customer Relationship Management868 cited
  • 2002Customer Relationship Management: Emerging Practice, Process, and Discipline682 cited
  • 2004An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon680 cited
  • 1961Management Information Crisis646 cited
  • 2005CRM: conceptualization and scale development633 cited
  • 1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing524 cited
  • 2000Accelerating Customer Relationships: Using Crm and Relationship Technologies434 cited

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  • 2001Enterprise Resource Planning Systems Research: An Annotated Bibliography396 cited
  • 2005Customer relationship management research (1992‐2002)387 cited
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    • 2017Social media use for CRM and business performance satisfaction: The moderating roles of social skills and social media sales intensity152 cited