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The existence of industrial reconnoitering is to conceive skillful manpower, increasing investment and additional values in industry sector and the enlargement of job opportunities, with objective toward current modernization and industry optimalization, business extension and product diversification also the establishment of industry country and becoming new trading country. The purpose of this research is to find out and analyze the influence of working satisfaction, status and responsibility, sufficient compensation, working environment, desire and personal expectation toward the working motivation of industry counselors in the Department of Industry and Commerce Medan. The hypothesis in this research are the working satisfaction, status and responsibility, sufficient compensation, working environment, desire and personal expectation which influece the working motivation of industry counselors in the Department of Industry and Commerce Medan. The method to take sample used saturated sampling (census) toward all industry counselors in total 45 people. The hypothesis examination use multiple linear regression analysis whith concurrent test (test F) and partially (test t) which aim to find out the influence of independent variable toward dependent variable on 95% credibility rate or α = 0,05. The analysis result suggest that working satisfaction, status and responsibility, sufficient compensation, working environment, desire and personal expectation simultaneously have significant impact toward working motivation of industry counselors with significant rate approximately 0,000. Determination coefficient (R) of independent variable toward dependent variable about 92% and the remaining (8%) were influenced by other variable which did not included in this research. The t test result (partially) which are working satisfaction, status and responsibility, sufficient compensation, working environment have impact toward working satisfaction with less significance lower than 0,05 (5%) working satisfaction and working environment variable is the most dominant variable, whereas desire and personal expectation variable whith significant rate 0,238 or 23,8% do not influence the working motivation of industry counselors.
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