The Meaning of Animals

Abstract

This research examines the social construction of animals by a rural Allegheny culture using a linguistic approach based on estimating the set of attributes associated with the words they used to describe animals. We asked 268 respondents to free-associate with the nouns, chicken and deer when seen in a context of other words related to nature. Their responses were coded and the frequencies of of words and word groupings were tabulated for sub-samples of differing age, gender and occupation. Response words were categorized into seven typologies including two affective types. The results indicate that except for possibly the very young, the social meanings of chicken and deer did not vary with gender, age or occupation. The respondents interpretation of living chicken was indistinguishable from that of unprepared food. Their interpretation of deer was broader and primarily one of interaction with a lesser adversary.

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