Ocean Travel and Cruising: A Cultural Analysis

Abstract

* Preface: The Joke Is on Me! * Acknowledgments * Chapter 1. The Economics of Cruising * Cruising to Alaska: A Case Study * Cruises Compared to Land Based Vacations * Other Ways Cruise Lines Make Money * Cruise Categories * Consolidation of the Cruise Industry * Exploitation of Workers on Cruise Ships? * Conclusion * Chapter 2. Signs at Sea: The Semiotics of Cruising * A Primer on Semiotics * The Cruise Ship As a Sign System * Cruises and Pilgrimages * Names of Cruise Lines and the Perceived Elitism of the Cruise Experience * Taking Photographs and Using Video Cameras * Conclusion * Chapter 3. Sociological Analysis of Cruising * Cruise Demographics * Gender and Cruising * Carnivalization Theory and Cruising * The Sociology of Dining * Time Budgets and the Busy Life at Sea * New Trends in Cruising * Conclusion * Chapter 4. A Psychoanalytic Interpretation of Cruising * The Compulsion to Cruise * Sea and Psyche * The Paradise Myth and Cruises * Cruise Liners As Floating Utopias * Hedonism and Pleasure Seeking * Cruise Taking As Regression in the Service of the Ego * The Gourmet/Gourmand Problem * Unconditional Love * The Agony of the Choice * Escaping the Boredom of Everyday Life * Behind the Facade: Daily Life of Crew Members * The Ship As a Labyrinth: A Speculative Theory * The Cruise Travel Agent As Fairy Godmother * Conclusion * Chapter 5. Selling Smooth Sailing: Advertising and Marketing Cruises * Interpreting Advertisements * What Can Be Analyzed in a Print Advertisement? * Cruise Advertising in the August 2002 Travel + Leisure Magazine * Commonalties in These Cruise Advertisements * Two Cruise Line Brochure (Catalog) Covers * Conclusion * Chapter 6. Cruising (on) the Internet * Cruising the Internet for Cruises * Categories of Cruise-Related Web Sites * Internet Cruise-Only Travel Agencies * Cruise Line Web Sites * Conclusion * Chapter 7. Notes from a Cruise Journal * References * Index

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