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Abstract: Study of the factors that affect motivation of entrepreneurial activity in Russia proves that a motivation vector should be shifted to liquidation of institutional barriers in the processes of both business development and creation of favourable business environment rather than the process of increase in amount of entrepreneurial structure financing. The article evaluates entrepreneurial activity and entrepreneurial potential in the country and gives motivation pattern showing motivation expectations of entrepreneurs under innovation-oriented economy, analyzes a structure of Russian entrepreneurial motivation, as well as motivation influence of institutional conditions for the development of small and medium-sized businesses, existing in Russia and creates an entrepreneurial labour motivation model. The author pays a particular attention to the directions of external motivation of Russia’s entrepreneurship. Key words: Entrepreneurial activity Entrepreneurial potential Entrepreneurial motivation Entrepreneurial labour motivation Motivational expectations Structural conditions of entrepreneurship development
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