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Cited by

• 2009Expanding the Role of Marketing: From Customer Equity to Market Capitalization289 cited
• 2008Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding240 cited
• 2016Stock Returns on Customer Satisfaction Do Beat the Market: Gauging the Effect of a Marketing Intangible170 cited
• 2006Forward-Looking Focus165 cited
• 2010Customer-Base Analysis in a Discrete-Time Noncontractual Setting157 cited
• 2017A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation154 cited
• 2009The Diffusion of Services147 cited
• 2007Managing Customer Relationships138 cited
• 2018The Bullwhip Effect in Supply Networks121 cited
• 2011Balancing Risk and Return in a Customer Portfolio110 cited
• 2008Marketing Initiatives, Expected Cash Flows, and Shareholders'Wealth101 cited
• 2012Perceived Fairness of Differential Customer Treatment101 cited
• 2014Impact of Fragmentation Issue in Construction Industry: An Overview101 cited
• 2011Stockouts in Online Retailing99 cited
• 2010Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goods