World View, Ethics, and the Two-Way Symmetrical Model of Public Relations

James E. Grunig

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Public Relations and Crisis Communication Media Studies and Communication Rhetoric and Communication Studies

Abstract

Public relations has great power for both good and evil in the global system of public communication. Throughout history, public relations practitioners or other people using public relations ideas have represented oppressive governments, oppressive organizations, and socially irresponsible corporations. At the same time, they have been involved in great social reform movements that have eliminated slavery, reduced the oppression of women and minorities, and improved the health and safety of millions of people.

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References

1969The Handbook of Social Psychology 2017The Structure of Scientific Revolutions 2013Imagery and Verbal Processes 1972Imre Lakatos and Musgrave Alan (eds.). Criticism and the growth of knowledge. Cambridge: Cambridge University Press, 1970. 282 pp. np.2018MANAGING PUBLIC RELATIONS 1977Progress and Its Problems 1982The Philosophy of Moral Development 1981Getting to Yes

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