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Look on the Bright Side: Self-Expressive Consumption and Consumer Self-Worth
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Look on the Bright Side: Self-Expressive Consumption and Consumer Self-Worth (2008)Look on the Bright Side: Self-Expressive …Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting (2018)Branding for Bottom of the Py…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)
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  • 2018Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting9 cited

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