Keupayaan usahawan Bumiputera melaksanakan kemahiran keusahawanan: satu kajian kes

Abstract

The purpose of this study was to determine Bumiputera entrepreneur's perception towards their ability to perform entrepreneurial competencies. This is a case study, on 72 Bumiputera entrepreneurs randomly selected from the list of entrepreneurs registered with the Malay Chamber of Commerce. Data were collected through survey method. Bumiputera entrepreneurs possess high ability to perform competencies related to establishing good human relations and determining customers' need. In general, bumiputera entrepreneurs perceived that they possess 'moderate' to 'high' ability to perform management related competencies. However, more than 50% of Bumiputera entrepreneurs perceived that they possess "low" to "moderate" ability to perform specific competencies related to finance and marketing. They did not perceive marketing competencies as the most important competencies. This study concluded that entrepreneurs' experience was not very helpful in assisting them to obtain more knowledge in performing routine activities in the field. Suggestions had been made to encourage Bumiputera entrepreneurs to change their attitude so as to increase their interest to follow relevant entrepreneurship training programs in order to update their knowledge in operating their business. Agencies offering entrepreneurial training should utilize 'experiential' strategies to ensure effectiveness.

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