Adoption of Mobile Money Transfer Technology: Structural Equation Modeling Approach

Peter Ebo Tobbin · John K.M. Kuwornu

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Technology Adoption and User Behaviour Innovation Diffusion and Forecasting Health, Technology, Consumer Behavior

Abstract

In recent years, rapid spread of mobile phones use in the developing countries is as a consequence ofthe introduction of prepaid cards and the fallen prices of mobile handsets. One of such uses is the useof mobile phones in financial services industry. This study investigates the key factors that influencethe Ghanaian consumers' acceptance and use of mobile money transfer technology using keyconstructs from the Technology Acceptance Model (TAM) and Diffusion of Innovation (DoI) theory.We analyzed the data using a Structural Equation Modeling (SEM) to evaluate the strength of therelationship between the constructs. The results were consistent with the key TAM and DoI constructs. Keywords: Technology Acceptance Model, Adoption, Mobile Money Transfer Technology, Diffusionof Innovation theory, Ghana.

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