Bookgreen2000

Electronic Commerce: The Strategic Perspective

Richard Thomas Watson · George M. Zinkhan · Pierre R. Berthon · LEYLAND F. PITT

166 citations0/0 files storedBiblioBoard Library Catalog (Open Research Library)

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E-commerce and Technology Innovations Digital Marketing and Social Media Digital Innovation in Industries

Abstract

This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society.

Citations in this library

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References

1990Flow: the psychology of optimal experience 1996Frontiers of Electronic Commerce

Cited by

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