Multinationals in their Communities: A Social Capital Approach to Corporate Citizenship Projects

Abstract

A United Kingdom (UK)-based mining company funds a venture capital fund for black entrepreneurs in South Africa, a US oil-exploration firm funds an Information Technology (IT) training scheme in a Mexican town and a French food producer funds a conference for experts on child nutrition in Poland. 1 These are examples of multinationals engaging in building up the social fabric of developing countries in which they operate. For the firm they represent examples of corporate citizenship projects and form part of their community engagement strategy. They are reported in their annual Corporate Social Responsibility (CSR) reports. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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