Integrated smartcard solutions: do people want one card for all their services?

Abstract

Smartcard technologies offer the potential for bringing transport and citizen services onto a single smartcard platform – referred to henceforth as an integrated ‘Transport-Citizen’ (TranCit) card. One question never fully addressed thus far is whether the general public see the integration of services onto a single card as desirable. Based upon research undertaken through the Yorcard project trials, this paper presents the analysis of a series of three focus groups and responses to a public questionnaire which investigated the general desire for multi-application, integrated smartcards. Our findings suggest there is potential for an integrated TranCit card, facilitating easier access to services and travel options across boundaries, even at the international level. A number of operational, technical and data security issues exist which need to be resolved before there would be a greater acceptance of an integrated TranCit card, from both the traveller and the service provider perspective.

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