APPLYING FUZZY ANALYTIC HIERARCHY PROCESS TO EVALUATE SUCCESS FACTORS OF E-COMMERCE

Feng Kong

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Multi-Criteria Decision Making E-commerce and Technology Innovations Evaluation Methods in Various Fields

Abstract

Abstract.: With the fast development of the E-commerce, it becomes critical to set up an E-commerce Evaluation criteria system. Fuzzy Analytic Hierarchy Process is a new multi-criteria evaluation method evolved from Saaty’s AHP. This paper aimed to find out the key factors that affect success in E-commerce using fuzzy AHP, and give an evaluation method for E-commerce in order to help researches and managers to determine the drawbacks and opportunities. Key Words. E-commerce website, evaluation, fuzzy AHP. 1.

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1985The Analytic Hierarchy Process 1990Remarks on the Analytic Hierarchy Process 1996Fuzzy multiple criteria decision making: Recent developments 2001Fuzzy hierarchical analysis: the Lambda-Max method 1998Combining numerical and linguistic information in group decision making 1987RANK GENERATION, PRESERVATION, AND REVERSAL IN THE ANALYTIC HIERARCHY DECISION PROCESS 2001Fuzzy hierarchical analysis revisited 1990A Clarification of “Remarks on the Analytic Hierarchy Process”

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