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In the last 25 years, a vast empirical literature has seriously chal- lenged many assumptions on which the standard microeconomic approach is based. Inspired by this evidence, behavioural economics suggests that a research program that integrates the economic, psychological and neuro- scientific literature can provide a theory of human decision-making with stronger descriptive, predictive and normative power. This interdisci- plinary approach does not necessarily imply abandoning the neoclassical modelling tools and losing analytical tractability. As an example, the evo- lution of the economic theory on intertemporal choice is presented, show- ing that some standard economic assumptions can be viewed as special cases in which self-control and dynamic consistency are always guaran- teed.
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