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• 2015Determinant Factors of E-commerce Adoption by SMEs in Developing Country: Evidence from Indonesia642 cited
• 2014Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective421 cited
• 2016Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework354 cited
• 2014An Empirical Study of Factors Affecting e-Commerce Adoption among Small- and Medium-Sized Enterprises in a Developing Country: Evidence from Malaysia229 cited
• 2023E-commerce adoption by SMEs and its effect on marketing performance: An extended of TOE framework with ai integration, innovation culture, and customer tech-savviness197 cited
• 2016Relative Advantage and Competitive Pressure towards Implementation of E-commerce: Overview of Small and Medium Enterprises (SMEs)159 cited
• 2018An empirical investigation of business‐to‐business e‐commerce adoption and its impact on SMEs competitive advantage: The case of Egyptian manufacturing SMEs147 cited
• 2021Malaysian SMEs m-commerce adoption: TAM 3, UTAUT 2 and TOE approach129 cited
• 2019Mobile marketing technology adoption in service SMEs: a multi-perspective framework125 cited
• 2020The Determinant Factors of Business to Business (B2B) E-Commerce Adoption in Small- and Medium-Sized Manufacturing Enterprises120 cited
• 2015The technological, organizational and environmental framework of IS innovation adaption in small and medium enterprises. Evidence from research over the last 10 years