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Manajemen periklanan : konsep dan aplikasinya di Indonesia / Rhenald Kasali · Study

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ArticleManajemen periklanan : konsep dan aplikasinya di Indonesia / Rhenald Kasali

Rhenald Kasali2007

Article2007

Manajemen periklanan : konsep dan aplikasinya di Indonesia / Rhenald Kasali

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Advertising and Communication Studies

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2017The quasi experimental study of the influence of advertising creativity and exposure intensity toward buying action with aida approach

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Year2007

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Published2007-12-03

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Citations27

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ShelfMarketing and Advertising Strategies

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openalex_workW1481077704

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