E-COMMERCE ADOPTION IN THE INSURANCE INDUSTRY

Martin Grossman · Richard V. McCarthy · Jay E. Aronson

10 citations0/0 files storedJournal of international women's studies

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Digital Innovation in Industries Insurance and Financial Risk Management Technology Adoption and User Behaviour

Abstract

While other industries within the financial sector have vigorously embraced the Internet to obtain sustainable competitive advantage, the insurance industry has been slow to fully adopt e-commerce. This article examines the barriers as well as the success factors involved in making the transition to a Web-enabled insurance model. Emerging standards and technologies that will make possible the next generation of e-commerce in the insurance industry are discussed and a proposed research agenda is presented.

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1996Electronic Commerce: Structures and Issues 2001Cases on Worldwide E-Commerce: Theory in Action

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2016Perceptual Exploration of Factors and Issues Affecting Adoption of E-Insurance 2022The Adoption of Artificial Intelligence in the South African E-Commerce Space: A Systematic Review

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