Constant change and the strategic role of communication

Triveni Kuchi

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Organizational Change and Leadership Public Relations and Crisis Communication Organizational Strategy and Culture

Abstract

Purpose– Libraries have been experiencing relentless change and uncertainty in their environment. The literature on corporate communications, strategic management and planning, marketing and public relations more recently, has been recommending using communications as a strategy to coherently and proactively handle and foresee change. Planning and using an overall communications strategy will bring integrity and adherence to the library's goals and direction while reducing the discomfort of change. This selected bibliography is a quick starting point for understanding the significance of an overall communication strategy and its use for managing conflicts and changes in the library's environment strategically.Design/methodology/approach– This article covers books and articles from mid‐1980s to 2004, published around the world. The sources are listed alphabetically by author and then chronologically for different sources by the same author, providing brief but useful information about the content covered for each source.Findings– This bibliography illustrates a variety of research from corporate communications, strategic planning, communications management, marketing and public relations literature that emphasize the role of communication in strategic management.Research limitations/implications– It records a comprehensive list of publications covering international perspectives as well as publications about communication strategy.Practical implications– This selected bibliography is primarily intended for librarians, library planners, managers or administrators, but is also relevant to corporate and business professionals, planners and administrators. Further, it would also be a useful resource for students, faculty and researchers of communication.Originality/value– This bibliography presents a much needed resource list for gathering insights into the strategic role of communication for organizations such as the library that are in a state of constant change.

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References

2002Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries 2003Change Management 2003Excellent Public Relations and Effective Organizations 2003Public Relations in Asia: An Anthology 2015Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns 1999Communication Planning: An Integrated Approach 2018Change Management in Information Services 1997Developing communications strategy

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