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Sport in Consumer Culture

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Physical Education and Sports Studies Consumer Behavior in Brand Consumption and Identification Sports, Gender, and Society

Abstract

Preface List of Tables and Figures Introduction PART ONE: GLOBALIZATION, CONSUMERIZATION AND THE MASS MEDIA Consumer Culture and the Global Sports Market Sport, Consumerization and the Mass Media PART TWO: COMMODIFICATION, REGULATION AND POWER Advertising, Sponsorship and the Commodification of Sport Sport, Social Regulation and Power PART THREE: LIFESTYLES, IDENTITIES AND SOCIAL DIVISIONS Sport, Identities and Lifestyles in Consumer Culture Sport and Social Divisions in Consumer Culture Conclusion Bibliography Index

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