Does guanxi matter for vegetable supply chains in China? : a case study approach

Abstract

A case study approach was applied to investigate the impacts and contributions of the Chinese cultural and historical embedded concept of guanxi networks on buyer-seller relationships in vegetable supply chains in Jiangsu China. 8 case companies, 5 typical supply chains and 9 buyer-seller relationships were thoroughly studied. Results demonstrate that guanxi networks have diversified impacts on different types of relationships involved in various marketing chains both in domestic and international markets. Guanxi networks stimulate investment behaviour, improve trust in counterparts, influence decision making in terms of marketing channel and transaction governance choices. Guanxi networks may increases the efficiency of buyer-seller relationships and improve quality performance in management practices.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 16 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.