Integrating the Internet into the Distribution End of the Supply Chain to Facilitate a Business to Consumer Link

Abstract

Introduction A central concern of businesses who seek to be successful in e-commerce environments is: " How are companies both old and new moving from traditional applications to the new breed of integrated, e-business application architectures ?"( Kalakota and Robinson, 2000: p xix). This research explores how companies evolve from a traditional supply chain philosophy to one that utilises technologies such as the Internet and Web, adding non-traditional business practices that incorporate an end consumer link. The specific question addressed by the research is: " How can the Internet be integrated into the distribution end of the supply chain to facilitate a business to consumer link?" Although a number areas of the supply chain are affected by e-commerce, the research question deals with an emerging area for manufacturing industries, the incorporation of a business to consumer link (Anderson, 2001; Bryant, 2001; Miller, 2001). The research question explores how the Internet can be

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