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The Influence of Gender and Involvement Level on the Perceived Credibility of Web Sites · Study

WorkThe Influence of Gender and Involvement Level on the Perceived Credibility of Web Sites

Susan Shepherd Ferebee2008

Work2008

The Influence of Gender and Involvement Level on the Perceived Credibility of Web Sites

Susan Shepherd Ferebee

9 citations·0/0 files stored·Lecture notes in computer science

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Technology Adoption and User Behaviour Usability and User Interface Design Gender and Technology in Education

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References

1988The Role of Involvement in Attention and Comprehension Processes 1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.2003Prominence-interpretation theory 2003The perceived credibility of personal Web page information as influenced by the sex of the source 2007An Examination of the Influence of Involvement Level of Web Site Users on the Perceived Credibility of Web Sites

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2007An Examination of the Influence of Involvement Level of Web Site Users on the Perceived Credibility of Web Sitesother · 3 shared references 2018Factors affecting YouTube influencer marketing credibility: a heuristic-systematic modelarticle · 2 shared references 2007Credibility: A multidisciplinary frameworkarticle · 2 shared references 2014Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentionsarticle · 2 shared references 1991Comparative Advertising Effectiveness: The Role of Involvement and Source Credibilityarticle · 2 shared references 2000The role of the social-identity function of attitudes in consumer innovativeness and opinion leadershiparticle · 2 shared references

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Year2008

Typeother

Published2008-07-31

VenueLecture notes in computer science

ISSN-L0302-9743

Languageen

Citations9

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1007/978-3-540-68504-3_31

openalex_workW1482260139

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