When sparks fly: igniting creativity in groups

Abstract

Where do the best ideas come from? Most managers assume that it's the readily identifiable creative types that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the process and gives practical suggestions for managing teams. According to Fortune, The insights in the lively book could turbocharge your team (and maybe even your career).

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