Research at the Marketing/Entrepreneurship Interface

Abstract

This 13th volume of an international symposiumseriesthat focuses on research at the marketing/entrepreneurshipinterface includes papers that were presented at meetings held in Nice, Franceand in San Francisco, California. Table of Contents Opportunity Recognition Issues Entrepreneurial Opportunity Recognition: The Role of Creativity, Alertness,Prior Knowledge, Networks, and Formal Search, Alexander Ardishvili andRichard N. Cardozo Opportunity Formation from a Socio-Cognitive Perspective, Alice deKonig Competitive Dynamics and Opportunities for SMEs in the Virtual Marketplace,Brad Kleindl Opportunity Recognition and Breathrough Innovation in Large EstablishedFirms, Gina Colarelli O'Connor and Mark P. Rice A Model of Opportunity Recognition and Exploitation: An Empirical Study ofIncubator Firms, Richard G. Schwartz and Richard D. Teach Examining the Role of Self-Perceived Entrepreneurial Alertness to theOpportunity Recognition Process, Robert P. Singh, Gerald E. Hills, and G.T.Lumpkin How Entrepreneurs Position Themselves to Seize Opportunity and StartSuccessful Ventures, Stanley C. Abraham and James Napoli The Role of Counterfactual Thinking in the Opportunity IdentificationProcess, Connie Marie Gaglio Small Suppliers' Opportunity Assessment in the Supply Chain, Chickery J.Kasouf and Kevin G. Celuch The Marketing of Public Sector Building Services in a Changing RegulatoryFramework--Does 'Best Value' Herald a Visionary Future? John Day andPaul L. Reynolds Entrepreneurial Strategies for Market Entry: A Risk-Based Typology, JohnW. Mullins and David Forlani The Entrepreneurial Consumer: Construct Validation by Mail Survey, GlennS. Omura Entrepreneurship as a Market Requirement: The Case from Art Museums, RuthRentschler and Gus M Geursen Intrapraneurship, Joint Ventures,and Franchising Issues Corporate Commitment to Entrepreneurship through Marketing Processes: AnExploratory Study and Preliminary Results, Theodore Herbert and DeborahBrazeal New Product Innovation in an Industrial Firm, Martti Lindman Franchising vs. Company Ownership: Firm Valuation Implications, LawrenceKlatt and Joe Remsa Marketing and Corporate Entrepreneurship: Triggering the Process, MinetSchindehutte, Michael H. Harris, and Donald F. Kuratko Do Marketing Mix Factors Moderate the Corporate Entrepreneurship-BusinessPerformance Relationship? Hilton Barrett, Art Weinstein, and JosephBalloun Developing and Managing Products: What's Different about the Process forCoporations and Small, Entrepreneurial Ventures, Richard Bilodeau and JeanneMunger Joint Venture Performance: A Structural Equation Modeling Approach UsingAMOS, Louise Hatfield and Jonathan Kohn The Implementation of Corporate Entrepreneurship Strategy as New CorporateVentures: A Conceptual Framework, Neil A. Morgan, Jeffrey G. Covin, andMorgan Miles Individual Entrepreneurship, Family Businesses, Social Networks, andTechnology Issues A Qualitative Study of the Use of Networking in SMEs: A MarketingPerspective, David Carson, Audrey Gilmore, Ken Grant, Aodheen O'Donnell andDaryl Cummins Organizational Competence: Does Networking Confer Advantage for High GrowthEntrepreneurial Firms? Ian Chaston Responsiveness in Digitally Mediated Business Interaction: Conceptual Notesfrom a Marketing Perspective, Frans Prenkert A Model of Family Business Marketing Practices, George A. Tanewski,Claudio A. Romano, and Kosmas X. Smyrnios Small Firms, Innovation and Networks, Eleanor Shaw Entrepreneurs and Their Sidekicks, Ichirou Horide Arithmetic for Web Promotion: Assessing the Benefits of Advertising on theInternet, U.N. Umesh The Pursuit of New Business Opportunities: A Creative Structuring Model,Michael T. Manion, Gerald E. Hills, G.T. Lu

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