Extending the Examination of Audience Involvement With Media Personae: Response to Brown

Abstract

A large body of research has demonstrated that audience involvement with media characters can facilitate media effects in important ways. Over time, our understanding of the various processes of audience involvement has grown more nuanced but the relationships among these constructs remains unclear. As Brown notes in his paper, some conceptual confusion persists and we still lack a comprehensive model for understanding these interrelationships. Brown's paper offers a crucial step forward by positing a model of how individuals progress from transportation and parasocial relationships to identification and worship based upon increases in intensity and duration. Here I discuss some of my additional thoughts on these interrelationships that were inspired by Brown's fine work in advancing this model.

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