Wine and Globalisation: foreword

Abstract

Over the past few months, the debate surrounding the films Mondovino and Sideways has helped to illustrate the tensions related to the globalisation of the wine industry and the so-called rivalry between the New World and Old Europe, between brand names and terroir, modernity and tradition, as many concepts masking the complexity of the process. The term “globalization”, widely used in the media, needs to be treated cautiously. In common parlance, the term designates various phenomena such a...

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