Characterising the Genre of the Corporate Press Release.

Yvonne McLaren-Hankin · Cälin Gurǎu

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Discourse Analysis in Language Studies Linguistic research and analysis Linguistics and Discourse Analysis

Abstract

This article discusses the findings of a study which aimed to investigate the conventions of corporate press releases in English. The data consisted of a corpus of approximately 50 press releases issued by biotechnology companies in the UK. The analysis, which adopted a qualitative approach based primarily on work in genre analysis, text linguistics and pragmatics, focused on two main areas: the structure or format of company press releases, and characteristic linguistic and pragmatic features. Clear trends emerged, which will be discussed and exemplified, and an attempt will be made to link textual conventions to contextual features of the genre, such as the purpose of press releases and characteristics of the text users (producers and receivers).

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References

1984The Constitution of Society. Outline of the Theory of Structuration 1992Genre Analysis: English in Academic and Research Settings 1984Language style as audience design 1984Genre as social action 1995Analysing Genre: Language Use in Professional Settings 1992Genres of Organizational Communication: A Structurational Approach to Studying Communication and Media 1994Genre Repertoire: The Structuring of Communicative Practices in Organizations 2014Discourse and the Translator

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2014Corporate Argumentation in Takeover Bids 2010Earnings calls: Exploring an emerging financial reporting genre 2009Discourse connectives in genres of financial disclosure: Earnings presentations vs. earnings releases 2012Journalism and public relations: A tale of two discourses 2008`We expect to report on significant progress in our product pipeline in the coming year': hedging forward-looking statements in corporate press releases 2012

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