Africa rising: how 900 million African consumers offer more than you think

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Innovation and Socioeconomic Development International Business and FDI Consumer Behavior and Market Dynamics

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Preface Consumer Safari x Part I: The African Opportunity 1 Baking Bread in Zimbabwe 3 2 Africa Is Richer Than You Think 29 3 The Power of Africa Two 57 Part II: Realizing the Opportunity 4 Harnessing the Hanouti: Opportunities in Organizing the Market 77 5 Building Mama Habiba an Ice Factory: Opportunities in Infrastructure 105 6 Running with the Cheetah Generation: Opportunities in Africa's Youth Market 127 7 Hello to Nollywood: Opportunities in Media and Entertainment 147 8 Coming Home: Opportunities in the African Diaspora 167 Conclusion Ubuntu Market 187 Endnotes 221 Acknowledgments 239 Index 247 4-color insert located in the book center

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