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Brand loyalty is not habitual
0 references·3 citing·11 second hop
Brand loyalty is not habitual (2009)Brand loyalty is not habitualUnlocking behaviors of long-term service consumers: the role of action inertia (2017)Unlocking behaviors of long-t…Attitudes and Habit in Value Perception for Foods (2017)Attitudes and Habit in Value …Analysis of Brand Resonance Amongst Young Consumers with Reference to Select Product Categories (2015)Analysis of Brand Resonance A…Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Principles and Practice of Structural Equation Modeling (1998)On the Evaluation of Structural Equation Models (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)PLS-SEM: Indeed a Silver Bullet (2011)Influencer marketing effectiveness: the mechanisms that matter (2022)The power of beliefs: how diversity advertising builds audience connectedness (2024)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Structural Equations with Latent Variables. (1991)The theory of planned behavior (1991)
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  • 2017Unlocking behaviors of long-term service consumers: the role of action inertia27 cited
  • 2017Attitudes and Habit in Value Perception for Foods12 cited
  • 2015Analysis of Brand Resonance Amongst Young Consumers with Reference to Select Product Categories8 cited

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