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Product Line Extensions: Analysis, Insights, and Intuition · Study

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PreprintProduct Line Extensions: Analysis, Insights, and Intuition

Liying Mu2011

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Preprintgreen2011

Product Line Extensions: Analysis, Insights, and Intuition

Liying Mu · Milind Dawande · Srinagesh Gavirneni

6 citations·0/0 files stored·SSRN Electronic Journal

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Product Development and Customization Supply Chain and Inventory Management Consumer Market Behavior and Pricing

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References

1999Component Sharing in the Management of Product Variety: A Study of Automotive Braking Systems 2003MANAGING PRODUCT VARIETY: AN INTEGRATIVE REVIEW AND RESEARCH DIRECTIONS 2004Towards integrated optimal configuration of platform products, manufacturing processes, and supply chains 1993Heuristics for Pricing and Positioning a Product-Line Using Conjoint and Cost Data 2006Designing a Family of Development-Intensive Products 2007Product Line Design and Production Technology 2006Product Line Design with Component Commonality and Cost-Reduction Effort 2000Technical Note: Mathematical Properties of the Optimal Product Line Selection Problem Using Choice-Based Conjoint Analysis

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2011Decentralizing decision making in modularization strategies: Overcoming barriers from dysfunctional accounting systemsarticle · 7 shared references 2015Product line design and positioning using add-on servicesarticle · 6 shared references 2009A General Solution Framework for Component-Commonality Problemsarticle · 6 shared references 2014Pricing, market coverage and capacity: Can green and brown products co-exist?article · 5 shared references 2019Greening products in a supply chain under market segmentation and different channel power structuresarticle · 5 shared references 2011Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approacharticle · 5 shared references

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Year2011

Typepreprint

Published2011-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations6

Files0 public / 0

ShelfProduct Development and Customization

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doi10.2139/ssrn.1862708

openalex_workW1485914463

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