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Product Differentiation in a Market with Endogenous Sequential Entry

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References

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Cited by

2008Exploring Mediating and Moderating Influences on the Links among Cycle Time, Proficiency in Entry Timing, and New Product Profitability*90 cited
1987Endogenous sequential entry in a spatial model89 cited
1991Endogenous Quality Differentiation in Congested Markets85 cited
1989Chapter 12 Product differentiation74 cited
1992Vertical product differentiation with entry73 cited
2007Strategic IT Investments: The Impact of Switching Cost and Declining IT Cost61 cited
2005Research Issues at the Boundary of Competitive Dynamics and Market Evolution50 cited
2016Factors influencing generation Y’s purchase intentions of prototypical versus me-too brands48 cited
2015Competitive Location Models48 cited
2011Fuzzy analytical hierarchy process and multi-segment goal programming applied to new product segmented under price strategy47 cited
1993Chapter 4 Competitive marketing strategies: Game-theoretic models46 cited
2005Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market44 cited
2017The Formation of Consumer Brand Preferences42 cited
2001Retail buyer beliefs, attitude and behavior toward pioneer and me‐too follower brands40 cited
1992RESTORING THE PRINCIPLE OF MINIMUM DIFFERENTIATION IN PRODUCT POSITIONING35 cited
2013Differentiate or Imitate? The Role of Context-Dependent Preferences33 cited