Ethical Practice of Social Media in Public Relations

W. Timothy Coombs

56 citations0/0 files storedRoutledge eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Public Relations and Crisis Communication Digital Marketing and Social Media Corporate Social Responsibility Reporting

Abstract

Foreword: Social Media is Lost without a Social Compass Brian Solis Introduction Marcia W. DiStaso and Denise Sevick Bortree Part I: Transparency and Online Identities 1. Openness and Disclosure in Social Media Efforts: A Frank Discussion with Fortune 500 and Philanthropy 400 Communication Leaders Richard D. Waters 2. Considerations Regarding Ghost Blogging and Ghost Commenting Tiffany Derville Gallicano, Thomas H. Bivins, and Yoon Y. Cho 3. Bank of America's Facebook Engagement Challenges its Claims of High Ethical Standards Marcia W. DiStaso 4. Natural or Not? A Case Study of Kashi's Viral Photo Crisis on Facebook Hilary Fussell Sisco Part II: Social Media Policies 5. Private Conversations on Public Forums: How Organizations are Strategically Monitoring Conversations and Engaging Stakeholders on Social Media Sites Tina McCorkindale 6. To Tweet or Not to Tweet: An Analysis of Ethical Guidelines for the Social Media Engagement of Nonprofit Organizations Marcus Messner Part III: Corporate Responsibility 7. Social Media as a CSR Communication Channel: The Current State of Practice Kati Tusinski Berg and Kim Bartel Sheehan 8. Corporate Social Responsibility in Environmental Crisis: A Case Study of BP's YouTube Response to the Deepwater Horizon Crisis Denise Sevick Bortree 9. Nestle and Greenpeace: The Battle in Social Media for Ethical Palm Oil Sourcing W. Timothy Coombs 10. Coca-Cola, Community, Diversity and Cosmopolitanism: How Public Relations Builds Global Trust and Brand Relevance with Social Media Nneka Logan and Natalie T. J. Tindall Part IV: Ethical Frameworks for Communication 11. The Dialogic Potential of Social Media: Assessing the Ethical Reasoning of Companies' Public Relations on Facebook and Twitter Angela M. Lee, Homero Gil de Zuniga, Renita Coleman, and Thomas J. Johnson 12. Journalists and Corporate Blogs: Identifying Markers of Credibility Kirsten A. Johnson and Tamara L. Gillis 13. Authority Crisis Communication vs. Discussion Forums: Swine Flu Paivi M. Tirkkonen and Vilma Luoma-aho 14. Government Gone Wild: Ethics, Reputation, and Social Media Kaye D. Sweetser 15. Understanding the Ethical and Research Implications of Social Media Shannon A. Bowen and Don W. Stacks

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 56 citations exist upstream.

Cited by

2015Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe 2020Public Sector Communication and Social Media 2018CSR ACTIVITIES AND CONSUMER LOYALTY: THE EFFECT OF THE TYPE OF PUBLICIZING MEDIUM 2015Public relations, ethics, and social media: A cross-national study of PR practitioners 2017Public relations and social businesses: The importance of enhancing engagement 2020Brand Authenticity and Strategic Response to Crises: Symbolic Effects of Donation Type on Purchase Intent and Digital Engagement 2015Multinational corporations’ role in developing Vietnam's public relations industry through corporate social responsibility 2017Organizational Social Media Accounts: Moving Toward Listening Competency

Imported from OpenAlex (CC0) — nothing here is generated.