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The Impact of Women in Advertisements on Attitudes Toward Women · Study

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ArticleThe Impact of Women in Advertisements on Attitudes Toward Women

Natalie J. MacKay1997

Article1997

The Impact of Women in Advertisements on Attitudes Toward Women

Natalie J. MacKay · Katherine Covell

184 citations·0/0 files stored·Sex Roles

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Media, Gender, and Advertising Gender and Feminist Studies Gender, Feminism, and Media

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References

1980Cultural myths and supports for rape.1990The Beauty Myth 1986The role of the mass media in promoting a thin standard of bodily attractiveness for women 1992The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image Distortions in Young Women 1986Predictors of naturalistic sexual aggression.1986Macho personality, sexual aggression, and reactions to guided imagery of realistic rape 1989Television and conceptions about sex roles: Maintaining conventionality and the status quo

Cited by

2020Women and Suicidal Behavior 2016Gender-Role Portrayals in Television Advertising Across the Globe 2013Objectifying Media 2017The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review 2017The Relationship Between Online Pornography and the Sexual Objectification of Women: The Attenuating Role of Porn Literacy Education 2006Breasts Are for Men: Media, Masculinity Ideologies, and Men’s Beliefs About Women’s Bodies

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2002You Look Mahvelous: An Examination of Gender and Appearance Comments in the 1999–2000 Prime-Time Seasonarticle · 4 shared references 1991Toward a theory of sexual aggression: A quadripartite model.article · 3 shared references 2004The Effects of the Media on Body Image: A Meta-Analysisreview · 3 shared references 2004College Women’s Experiences of Sexual Coercionreview · 3 shared references 1988Motivational factors in nonincarcerated sexually aggressive men.article · 3 shared references 2000Social motives and cognitive power-sex associations: Predictors of aggressive sexual behavior.article · 3 shared references

Details

Year1997

Typearticle

Published1997-05-01

VenueSex Roles

ISSN-L0360-0025

Languageen

Citations184

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1023/a:1025613923786

openalex_workW148796732

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2014A longitudinal content analysis of gender role portrayal in Belgian television advertising

2005All for Him: Articles About Sex in American Lad Magazines