Media Research Techniques

Arthur Berger

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Media Studies and Communication Journalism and Media Studies Media and Digital Communication

Abstract

PART ONE: RESEARCH PROJECTS Guided Research Projects Research Logs Content Analysis Newspaper Comics Pages Survey Interviews Media Utilization Social Roles Television Soap Opera Characters Depth Interviews Favorite Singers and Recordings Rhetorical Analysis Magazine Advertisements Library Research Audiences of Radio Talk Shows Focus Groups Reasons for Attending Films Experiments Humor Participant Observation Video Game Players Historical Research Images of Shopping Malls in the Popular Press Comparative Analysis Images of Disneyland (and Disneyworld) in the American Popular and Scholarly Press PART TWO: WRITING AND THINKING Writing with Style Avoiding Common Writing Errors Avoiding Common Reasoning Errors Writing a Research Report

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