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Connecting Product Attributes with Emotional Benefits. Analysis of a Mediterranean product across consumer age segments
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Connecting Product Attributes with Emotional Benefits. Analysis of a Mediterranean product across consumer age segments (2007)Connecting Product Attributes with Emotio…Marketing Catalan wine from a value chain approach (2017)Marketing Catalan wine from a…A New Approach to Consumer Theory (1966)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Discrete choice analysis: Theory and application to travel demand (1988)
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