Das Management technologischer Innovationen

Abstract

Wird die allgemeine Frage nach dem Zweck von Unternehmen einer genaueren Betrachtung unterzogen, so findet sich hierzu bereits bei Drucker (1955) eine eindeutige Aussage: „There is only one valid definition of business purpose: to create a customer. (...) Because it is its purpose to create a customer, any business enterprise has two - and only these two - basic functions: marketing and innovation. They are the entrepreneurial functions.“1

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