Captivated and Grossed Out: An Examination of Processing Core and Sociomoral Disgusts in Entertainment Media

Bridget E. Rubenking · Annie Lang

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Media Influence and Health Psychology of Moral and Emotional Judgment Aesthetic Perception and Analysis

Abstract

While disgust repels and offends us, it has functionally evolved over time to compel our attention-both to core disgusts (i.e., blood, guts, body products) and sociomoral violations (i.e., injustices, brutality, racism)-making it a quality of many entertainment messages that may keep audiences engrossed and engaged. An experiment exposed participants to two types of core disgusts and sociomoral disgusts in TV/film messages and collected self-report emotional responses, psychophysiological indicators of dynamic emotional and cognitive processing, and recognition memory for content. Results demonstrate that no two disgusts are alike: Sociomoral disgusts captivate our attention and elicit a slower, more thoughtful response pattern than core disgusts, and the nature of the core disgust elicits different responses as well. © 2014 International Communication Association.

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1872The expression of the emotions in man and animals.1993Handbook of Emotions 1995Emotion elicitation using films 2013Psychology of Entertainment 2013Selective Exposure To Communication 2011Entertainment as Pleasurable and Meaningful: Identifying Hedonic and Eudaimonic Motivations for Entertainment Consumption 1996Negative video as structure: Emotion, attention, capacity, and memory 2002The theoretical versus the lay meaning of disgust: Implications for emotion research

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