CONSUMER PERCEPTIONS OF ONLINE SHOPPING

Chuleeporn Changchit

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour

Abstract

Many brick and mortar companies have decided to enter e-commerce markets.However, the effects of ecommerce on individual business are varied based on several conditions.The ability to attract and retain customers is important to the success of online businesses.This study examines how consumers perceive online shopping and which factors are perceived differently between consumers who prefer online shopping and consumers who prefer offline (physical store) shopping.The better an online business understands the perceptions of these shoppers, the higher the chance that they can attract and retain customers.

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References

2003Consumer patronage and risk perceptions in Internet shopping 2002Trustworthiness in electronic commerce: the role of privacy, security, and site attributes 2004The theory of planned behavior and Internet purchasing 2003Consumers’ perceived risk: sources versus consequences 2003Gender and E-Commerce: An Exploratory Study 2003Exploring motivations for consumer Web use and their implications for e‐commerce 2001Privacy and security concerns as major barriers for e‐commerce: a survey study 2003Typology of online shoppers

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