Mobile business start‐ups in Germany

Abstract

The purpose of the article is to provide a first exploration of success drivers and inhibitors of mobile business start‐ups in Germany. Based on this objective we reviewed various written sources and interviewed specialised venture capital managers. This led to the identification of about 50 m‐business start‐ups in Germany. Most of these new ventures address business rather than residential customers. Our preliminary analysis suggested nine general hypotheses on internal success factors likely to be of particular importance for m‐business start‐ups. Among these factors were the pursuance of a fo‐cussed differentiation and pioneering market entry strategy or the ability to adapt services to the variety of mobile devices in the market. Young m‐business ventures follow different business models (e.g. application infrastructure provision, application service provision or mobile portal operation), which possess model‐specific success drivers or inhibitors. Further, more long‐term research with larger samples is needed to validate and to specify the article's rather general hypotheses on success factors of German m‐business ventures.

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