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BRAND VALUE IN VIRTUAL WORLDS: AN AXIOLOGICAL APPROACH

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2012The effects of sequential combinations of virtual experience, direct experience, and indirect experience: the moderating roles of need for touch and product involvement47 cited
2011Virtual worlds: A gateway for SMEs toward internationalization47 cited
2009Flagship Brand Stores within Virtual Worlds: The Impact of Virtual Store Exposure on Real-Life Attitude toward the Brand and Purchase Intent46 cited

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2011

Exploring the fit of real brands in theSecond Life1virtual world

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2020Consumer Experience and Omnichannel Behavior in Various Sales Atmospheres38 cited

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2014Sequential combination of consumer experiences and their impact on product knowledge and brand attitude27 cited

2019Effects of 3D vs 2D interfaces and product-coordination methods19 cited

2011Segmenting Brand Value Perceptions of Consumers in Virtual Worlds18 cited

20163D Servicescape Model: Atmospheric Qualities of Virtual Reality Retailing17 cited

2014Brand extension evaluation: real world and virtual world14 cited

2024Building Three-dimensional Virtual Historic Fashion Museum Exhibitions: From the Perspective of Technology Affordances5 cited