An Empirical Study of E-Commerce Implementation Among SME in Indonesia

Ihwana As’ad · Faudziah binti Ahmad · Ilham Sentosa

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SMEs Development and Digital Marketing Technology Adoption and User Behaviour E-commerce and Technology Innovations

Abstract

This research aims to depict implementation of e-commerce in SMEs Indonesia. The total numbers of the existing SMEs in Indonesia are 489 million units. However there is no database that stored the implementation of ecommerce. This research data is retrieved from www.google.co.id, which has 227 SMEs websites. This research applies e-questionnaire to be given to respondent, so that the information can automatically link to the database. It didn’t so that didn't require much time and cost. The data and information in database is analyzed descriptive statistic using SPSS version 20. The result of this research indicates 53.1% SME implementing e-commerce business in Jakarta, 94% in West Java, 12.5% in Central Java & Jogjakarta, 12.5% Bali, and the rest in other towns. This showed the implementation of e-commerce in Indonesia with the limitation of expensive and unstable internet.

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References

2001E-Commerce: Strategy, Technologies And Applications 2006Case Studies of E-commerce Adoption in Indonesian SMEs: The Evaluation of Strategic Use

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2018Testing of technology readiness index model based on exploratory factor analysis approach 2013Enhancing HR Outcomes through Best HR Practices and Organisational Commitment: A Conceptual Schema for SMEs

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