INTERMEDIA AGENDA SETTING AND NEWS DISCOURSE

Abstract

This study proposes a model of strategic intermedia responses to a competitor's breaking stories by integrating intermedia agenda-setting studies and news discourse studies. The model predicts three possible responses: ignore, follow and upgrade. A content analysis of relevant stories in The New York Times, USA Today and The Washington Post reveals that the two major newspapers mostly ignore The New York Times' breaking stories. The next most frequent responses however are to follow and upgrade. The findings support the utility of the model.

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