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Reverse Innovation: An Interview with Vijay Govindarajan
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Reverse Innovation: An Interview with Vijay Govindarajan (2012)Reverse Innovation: An Interview with Vij…Technology Management: Case of Cost, Frugal and Reverse Innovations (2017)Technology Management: Case o…Capturing Indian Rural Market Through a Proactive Tool: Reverse Innovation (2014)Capturing Indian Rural Market…Stage-gate systems: A new tool for managing new products (1990)Reverse innovation, emerging markets, and global strategy (2011)PRODUCT DESIGN AND DEVELOPMENT (2018)Qualitative research and evaluation methods (1980)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)
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  • 2014Capturing Indian Rural Market Through a Proactive Tool: Reverse Innovation1 cited
  • 2017Technology Management: Case of Cost, Frugal and Reverse Innovations0 cited

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